Customer Experience Enhanced by Technology Everyday

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Humans are the most intelligent species who always finds a way to help themselves. From using animals for carrying loads to using them as the means of transportation to inventing cars to now using Technology to assist them in their everyday life. Humans have tried from natural to man-made resources to achieve the required results.


21st Century is all about Customer Satisfaction using technology. Technology is the insatiable and inexhaustible way of helping customers get the best experience. So, I have listed down the roles Technology has taken in enhancing customer experience:

Digital Payments: This came into effect after the infamous Demonetization imposed by Prime Minister Narendra Modi in 2014 but become more effective during COVID 19. It is the safest way of transferring money and making payments in a contactless way.

AR/VR: Augmented Reality and Virtual Reality have become an important part of our lives. They help in going places from just the comfort of our seats. They are used for delighting the experience of customers while shopping and product discovery.

AI-Powered Retail: Artificial Intelligence is helping companies in CoronaVirus time through smart innovation and technology especially through Retail Automation. Customer experience is getting more real with the promotion of personalization, predictive analytics and optimizing supply chains.

Cloud-Based Solutions: Cloud has expanded the data storage world so much that we can access applications, services or resources on-demand wherever and whenever we want. The Cloud-based solution has given us wings through on-demand services, computer networks, storage, applications or resources accessed via the internet.


Retail Automation: It helps operations optimize inventory, purchase or sales services using AI and Machine Learning. Automation has been adopted everywhere online from warehouses to shopping floor robots and with 5G, it will only expand.

Technology opportunities that drive customer experience are abundant, with vendors endeavouring everything from personalization technology to database options to a host of other solutions.

About Post Author

Pallavi Gupta

A wandering soul finding solace in the tidbits of life and the little things it has to offer.
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